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Keyword Advertising und Keyword Buying

Hüsch, Moritz - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004076489

Search engine advertising (SEA) or organic links : do customers see the difference?

Kobylanski, Andrzej - In: Journal of business & economics research 10 (2012) 3, pp. 179-190

Persistent link: https://www.econbiz.de/10009522311

Integration and search engine bias

Cornière, Alexandre de; Taylor, Greg - 2013

Persistent link: https://www.econbiz.de/10009732787

Integration and search engine bias

Cornière, Alexandre de; Taylor, Greg - In: The Rand journal of economics 45 (2014) 3, pp. 576-597

Persistent link: https://www.econbiz.de/10010423876

Data, targeted advertising and quality of journalism : the case of accelerated mobile page (AMP)

Jeon, Doh-Shin; Yan, Jun - 2020

Persistent link: https://www.econbiz.de/10012419686

Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

The dynamics of online purchase visits : inertia or switching?

Zhang, Zelin; Wang, Xia; Popkowski Leszczyc, Peter T. L.; … - In: Frontiers of business research in China : selected … 10 (2016) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10011581846

Search engines : ethical implications

Chiru, Claudiu - In: Economics, management and financial markets 11 (2016) 1, pp. 162-167

Persistent link: https://www.econbiz.de/10011809619

The role of the internet as a tool to search for tourist information

Dominguez Vila, Trinidad; Araújo Vila, Noelia; Alén … - In: Journal of global information management : an official … 26 (2018) 1, pp. 58-84

Persistent link: https://www.econbiz.de/10011809669

Predictive auto-completion for query in search engine

Singh, Vinay; Purohit, Dheeraj Kumar; Kumar, Vimal; … - In: International journal of business information systems : … 28 (2018) 3, pp. 299-314

Persistent link: https://www.econbiz.de/10011895153