Banerjee, Jayanta; Moorthy, Vasudevan; Kiran, Prabha; … - In: Cleaner and responsible consumption 9 (2023), pp. 1-8
disparate reasons possibly on the only child in the family, children are unquestionably emerging as a critical market segment … that marketers would do well to target. However, while marketing to children is necessary, given the current focus on … sustainability, encouraging responsible consumption seems to be a prerequisite. Making children environmentally literate would …