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Consumer behaviour
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Kamakura, Wagner A.
184
Wedel, Michel
48
Du, Rex Yuxing
32
Moon, Sangkil
9
Agrawal, Jagdish
8
Lee, Jonathan
7
Mittal, Vikas
7
Mela, Carl F.
6
Russell, Gary
6
DeSarbo, Wayne S.
5
Gessner, Guy
5
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4
Bockenholt, Ulf
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Iyer, Gopalkrishnan R.
4
Lenk, Peter
4
Mazzon, Jose
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Mehrotra, Anuj
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Neslin, Scott
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Sharma, Arun
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Wilbur, Kenneth C.
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3
Balasubramanian, Siva
3
Damangir, Sina
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Du, Rex Y.
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Elrod, Terry
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Kamakura, Wagner A
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Kang, Wooseong
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Kim, Byung-Do
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Journal of marketing research : JMR
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1
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Real estate economics : journal of the American Real Estate and Urban Economics Association
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41
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
42
Assessing the market value of real estate property with a geographically weighted stochastic frontier model
Samaha, Stephen A.
;
Kamakura, Wagner A.
- In:
Real estate economics : journal of the American Real …
36
(
2008
)
4
,
pp. 717-751
Persistent link: https://www.econbiz.de/10003805199
Saved in:
43
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
Saved in:
44
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.
;
Moon, Sangkil
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
Saved in:
45
Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
Saved in:
46
Chain-wide and store-level analysis for cross-category management
Kamakura, Wagner A.
;
Kang, Wooseong
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10003452312
Saved in:
47
Multi-index binary response analysis of large data sets
Naik, Prasad A.
;
Wedel, Michel
;
Kamakura, Wagner A.
- In:
Journal of business & economic statistics : JBES ; a …
28
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003992802
Saved in:
48
Modeling voter choice to predict the final outcome of two-stage elections
Kamakura, Wagner A.
;
Afonso Mazzon, José
;
De Bruyn, Arnaud
- In:
International journal of forecasting
22
(
2006
)
4
,
pp. 689-706
Persistent link: https://www.econbiz.de/10003385853
Saved in:
49
Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541145
Saved in:
50
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.
;
Ozer, Muammer
- In:
Conjoint measurement : methods and applications
,
(pp. 145-166)
.
2007
Persistent link: https://www.econbiz.de/10003544618
Saved in:
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