Foreign football players have been widely accepted for their competitive and complementary effects on the success of … the Thailand premier league, which is a top-eight league in Asia. Using the match-level data, the goals by foreign players …

The purpose of this exploratory study is to highlight the potential of sports and especially football as nation … branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand … literature and personal observation – especially the on-pitch performance of the War Elephants (Thai national football team) at …

channels, marketing promotion, employees, processes, and physical environment of the users of the artificial turf football … users of artificial turf football field in Samut Sakhon province. The tools used in this research are questionnaires. The … differences in pairs using LSD method. The results show that the marketing mix of the users of the artificial turf football field …

spectator loyalty. This research conducted a sample of 900 spectators who attended home games in the professional Thai football …