Several management schools in India now have at least one course in entrepreneurship, many have a more complete curriculum, and a few integrate entrepreneurship throughout their educational approach. In the last few years, some management schools in India have taken certain steps by making...

It is imperative to study demographic factors while studying buying behavior of customers as demographic factors are the major determinants of buying behavior. To verify the green buying behavior of customers and to evaluate the influence of demographic factors on green buying behavior,...

Customer satisfaction in life insurance is the difference between the desired level of performance by the customers from the insurer and the actual experience of the customer on performance of insurer. In today's competitive market customer and his satisfaction is of immense importance for the...

Life insurance has become one of the necessities of human life. It offers financial security to the policyholder and/or his/her dependents in the event of his premature death or accidental disability. As death of the bread earner creates severe financial problem before the dependents and as the...

The Paper discusses the Indian tourism scenario to the extent of tourism policy, trends and development in tourism market, various campaigns and new product development in India. Paper based on secondary data to probe into the Government annual reports, newspapers, websites, published and...

Pharmaceutical companies use different strategies for business development. Role and importance of each strategy vary according to the purpose. Present paper deals with the opinion of medical representatives about impact of Customer Relationship Management (CRM) parameters on business outcomes....

Entrepreneurship is considered to be a prime mover in development. It was found that due to absence at right orientation it become difficult for the entrepreneurs to sustain the business. Problem lies in Indian education system and more so in social system. Several management schools in India...

Insurance has become an integral part of man's financial planning. People buy life insurance with different expectations depending up on their income, locality, gender, dependents, education, occupation awareness about need of life insurance etc. Customers form their expectations about life...

A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly products.Effort has been made to study...

Entrepreneurship has been considered for long as a process primarily aimed at creating one's own business ventures and contributing to economic development and employment generation. It is not just about management, ideas, or shortage of funds, the focus need to be on the product. In the 21st...