Based on a case study of a large consulting firm, this paper makes two contributions to the literature on reputation and identity by examining how an organization responds when its identity is substantially misaligned with the experience and perceptions of external stakeholders that form the...

This chapter focuses on a particular area and form of reputation which has been relatively under-researched but is acknowledged to be important, namely reputation in the labour market. This includes the reputation of employing organizations among both potential and actual employees and vice...