In this article, we present a scenario planning approach that is a hybrid of three main schools of thought. We propose such an approach in order to develop scenarios for a contemporary, technology-driven and fast-moving industry such as Interactive Digital Media. Our approach, while essentially...

Although digital advertising is a rapidly growing form of political communication, the effectiveness of digital ad campaigns remains largely unknown. We present results from a randomized experiment in which online campaign ads targeted randomly selected small cities in the context of a Texas...

The proliferation of news and information has reached unprecedented levels. Notwithstanding this apparent richness, increasing doubts about the quality and diversity of online news have grown for many years. The list of threats to information online is quite long. In this essay, we concentrate...