Introduction: the next generation -- Co-viewing the future: transgenerational marketing in post-network television -- "Share your universe": generation, gender, and the Marvel dad -- Junior executives: producing adult professionalism in children's media industries -- I've got a golden ticket!?...

"This book seeks to re-define the role of the media in relaying information about current events within a modern context, determining what constitutes the proper presentation of a media event's importance given the ubiquity of media consumption"--Provided by publisher.