Čater, Barbara; Žabkar, Vesna; Čater, Tomaž - In: Journal of Business Economics and Management 12 (2011) 4, pp. 603-628
<title>Abstract</title> The paper aims to contribute to the body of knowledge on client commitment in business-to-business professional services by developing and testing two alternative models: one based on the Relationship Marketing (RM) approach and the second on the Industrial Marketing and Purchasing...