Yee‐Man Siu, Noel; Wong, Hon‐Yan - In: Marketing Intelligence & Planning 20 (2002) 3, pp. 185-194
The study investigates the impact of product‐related factors on perceived product safety. The factors examined include price, brand name, country of origin, store name, source credibility, product testing, promotion channels, discount offered and packaging. Results indicate that the perceived...