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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes - 2015
Persistent link: https://www.econbiz.de/10011308096
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Manipulative marketing: persuasion and manipulation of the consumer through advertising
Danciu, Victor - In: Theoretical and applied economics : GAER review 21 (2014) 2, pp. 19-34
Persistent link: https://www.econbiz.de/10010342418
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Advertising effectiveness : the role of content
Becker, Maren - 2017
Persistent link: https://www.econbiz.de/10011716791
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Unboxing the black box : demystifying the impact of consumers' psychological motivations on their perception of online advertising
Singh, Seema; Ahlluwalia, Sarika - In: Vision : the journal of business perspective 28 (2024) 3, pp. 374-385
Persistent link: https://www.econbiz.de/10014634465
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705