The document guides the development of the diagnosis of market forces developed by Michael Porter. Explains more than 60 variables that make up the modelop. It is a useful tool for consultants who will serve as a working tool, and for employers in a permanent reference guide once the process is...

To study the factors that lead some firms last hundreds of years while others disappear soon after having constituted constitutes one of the most elaborate research topics in business schools. This paper contains a list of the oldest companies in Mexico and Colombia, countries are still...

It will find in the article a review of the oldest companies of the world and some of oldest of Colombia and Latin America, its country of origin, the main products or services that offer and the competitive advantages that have to them I allow to last but of 1000 years. These companies have...

As a result of the research process developed in the group of sustainability of the Faculty of Administration at the University of Rosario, were obtained several methodologies and tools for the realization of strategic studies. Among them, one can count the Structural Analysis of Strategic...