Purpose: The purpose of this paper is to explore some specific, current social phenomena in China that may influence consumers’ ethical beliefs and practices, focusing on how some top-down, social and political changes could shape consumer behavior that needs to be understood in the Chinese...

Purpose: While an increasing number of global brands are of emerging country origin, research about emerging global brands remains scare. The purpose of this paper is to provide the first theoretical effort to understand how consumers in the developed regions evaluate global brands from...

This study investigates the effect of the COVID-19 pandemic on people's preferences including social preference in terms of trust and trustworthiness, risk attitude, ambiguity attitude, and time preference. We compare the preferences of 5382 subjects in three sets of large-scale online...

The authors analyze data from a donation-based crowdfunding platform and conduct four experiments to examine effects of facial attractiveness on online charitable giving. Results show that facial attractiveness of recipients affects charitable giving only toward female recipients but not toward...

Social mobility is associated with opportunities, justice, equality, and well-being. Therefore, perceiving society as highly mobile is often presumed to have only beneficial outcomes for individuals. Departing from this account, we investigated a potential undesired effect of consumers’ social...

This paper explores real power generation planning, considering distributed generation resources and energy storage in a small standalone power system. On account of the Kyoto Protocol and Copenhagen Accord, wind and photovoltaic (PV) powers are considered as clean and renewable energies. In...

Wind energy is currently one of the types of renewable energy with a large generation capacity. However, since the operation of wind power generation is challenging due to its intermittent characteristics, forecasting wind power generation efficiently is essential for economic operation. This...