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Taking the guesswork out of responsible marketing

Acuff, Dan - In: Young Consumers 6 (2005) 4, pp. 68-71

Explains enrichment marketing: the three key aspects are age appropriateness, consideration of neuroscience, and identifying the ethical category of the product. Outlines, first, the five age segments that divide up young people, and how responsible marketing deals with each appropriately....

Persistent link: https://www.econbiz.de/10015044112

Kids as stakeholders in business

Horgan, Sheena - In: Young Consumers 6 (2005) 4, pp. 72-81

Reviews how business can interact with children in a commercially viable but ethically acceptable way. Explains why children are generally regarded as consumers and stakeholders: their increased spending power, ability to make consumer choices, influence over family purchasing decisions, and...

Persistent link: https://www.econbiz.de/10015044113

Resolving issues in children’s research

Solomon, Debbie; Peters, Jo - In: Young Consumers 7 (2006) 1, pp. 68-73

Discusses ethical and practical considerations in conducting market research with children. Outlines some relevant differences between children and adults which pose challenges to research: children are often shy and inarticulate, physically unable to perform some tasks, are concrete and...

Persistent link: https://www.econbiz.de/10015044135

Creating parental trust in the children's toy market

Hogan, Stephen P. - In: Young Consumers 8 (2007) 3, pp. 163-171

Purpose – Trust is a key business value and a corner‐stone of all company‐consumer relationships, but is particularly critical in children's markets because of their vulnerability. This paper seeks to explore how trust is created between toy companies and parents, the main purchasers of...

Persistent link: https://www.econbiz.de/10015044178

Regulating child‐related advertising in Nigeria

Gbadamosi, Ayantunji - In: Young Consumers 11 (2010) 3, pp. 204-214

conducted to provide the needed framework for exploring the state of ethics in advertising to children in Nigeria. Findings …

Persistent link: https://www.econbiz.de/10015044254

Feeding children's desires? Child and parental perceptions of food promotion to the “under 8s”

Powell, Shaun; Langlands, Stephanie; Dodd, Chris - In: Young Consumers 12 (2011) 2, pp. 96-109

Purpose – Extant research downplays the influence of children under the age of eight on food‐related decision making and consumption within families. This paper seeks to address this issue. Design/methodology/approach – Utilising novel techniques to elicit responses, the research employed...

Persistent link: https://www.econbiz.de/10015044272

An empirical assessment of the relationship between character/ethics education and consumer behavior at the tweens segment: the case of Egypt

El‐Bassiouny, Noha; Taher, Ahmed; Abou‐Aish, Ehab - In: Young Consumers 12 (2011) 2, pp. 159-170

Purpose – The current study seeks to focus on highlighting the extent of changes in consumer behavior by character/ethics … central aim of the work is to contribute to the body of knowledge of marketing science and marketing ethics with respect to … increasing as character/ethics education (as a trend) itself is increasing, thus possibly influencing the behavior and …

Persistent link: https://www.econbiz.de/10015044277

Japan – Myth, Miracle or Menace?

Duffin, Murray - In: The TQM Magazine 6 (1994) 2, pp. 45-47

Discusses aspects of the Japanese economic miracle, where industry and business are seen as superior in quality. Argues, briefly, that Westerners fail to understand Japanese business behaviour because they do not realize that the Japanese are not constrained by Western concepts, but are bound by...

Persistent link: https://www.econbiz.de/10015033340

Capitalism and concern

Peters, John - In: The TQM Magazine 8 (1996) 6, pp. 4-5

Asks whether socially responsible behaviour and capitalism can be sensibly reconciled. Notes the economic advantages of capitalism but also concerns regarding factors such as social order and pollution, suggesting that quality management has a role to play in bringing the goals of capitalism and...

Persistent link: https://www.econbiz.de/10015033495

Social responsibility is free?

Peters, John - In: The TQM Magazine 9 (1997) 1, pp. 4-5

Features responses to a piece by the Editor on the “Ethics of capitalism”. Views include the point that …

Persistent link: https://www.econbiz.de/10015033507