Global companies and organisations have to be increasingly fast-moving and flexible, in order to react to market changes as rapidly as possible. This places demands upon internal communication, as strategic decisions have to be communicated to the employees. This must be done quickly in order to...

The rapid pace of change in the world demands that companies and organisations realign themselves to market conditions at an ever increasing pace. In these transformation processes, internal communication plays a crucial role. This paper analyses the classical forms of internal communication,...

Intro -- Vorwort -- 1. Beschäftigte finden und binden â eine Herausforderung -- 1.1 Das Finden und das Binden -- 1.2 Employer Branding wird wichtiger -- 2. Was ist Employer Branding? -- 2.1 Definition von Employer Branding -- 2.2 Funktion und Ziele von Employer Branding -- 2.3 Employer Brand...

The communication patterns of female and male participants in professional life influence their career advancement. Women and men make use of different communication strategies to express themselves in the professional world. Irrespective of what is said, how and to whom it is said plays an...

Das Buch zeigt beispielhaft auf, welche Bedeutung Verantwortung und nachhaltige Innovation einnehmen können. Perspektiven aus der Wissenschaft und dem Rat für Nachhaltige Entwicklung eröffnen den Band und liefern ein konzeptuelles Verständnis des Begriffs. Praxisbeispiele aus der...