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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Special issue: Multinational enterprises and the internationalisation process
Buckley, Peter J. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003865622
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Does entry mode matter? : reviewing current themes and perspectives
Jones, Marian V.; Young, Stephen - In: Internationalization, entrepreneurship and the smaller …, (pp. 6-19). 2009
Persistent link: https://www.econbiz.de/10003852278
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Chindia : how China and India are revolutionizing global business
Engardio, Pete (ed.) - 2007
growth and innovation of China and India. The economic rise of China and India has changed the way the world does business … world's most widely read business magazine. Provides need-to-know information for you to plan for the future of your …
Persistent link: https://www.econbiz.de/10003412096
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Going global
Dickson, Pat H. - 2007
Persistent link: https://www.econbiz.de/10003414993
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The global smaller firm in international entrepreneurship
Dimitratos, Pavlos; Plakoyiannaki, Emmanuella; … - In: International business review : the official journal of … 19 (2010) 6, pp. 589-606
Persistent link: https://www.econbiz.de/10008697918
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Reinventing strategies for emerging markets : beyond the transnational model
London, Ted; Hart, Stuart L. - 2008
Persistent link: https://www.econbiz.de/10003616639
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Symposium on firm-level adjustment to globalization
Benjamin, Dwayne (contributor); Head, Keith (contributor) - In: The Canadian journal of economics 41 (2008) 2, pp. 595-686
Persistent link: https://www.econbiz.de/10003705307
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Internationalization of retail strategies
Lessassy, Léopold; Jolibert, Alain - In: Journal of euromarketing 16 (2007) 3, pp. 27-36
Persistent link: https://www.econbiz.de/10003496739