Today Service Economy suggests new ways of conceptualizing value processes, within and among firms, represented in terms of value creation and service provision. In this paper we attempt the investigation of the influence of this changes in business deepening the emerging concept of service and...

Today an engineer can easily happen to use economic models and refer to economic theories within his design, just as easily a sanitary operator may adopt most recent production and service strategies in order to perform his duties. This is due to modern service logics, which is not confined any...

The study of an area and its related distributional and commercial dynamics of many types of products, especially with reference to certain territorial areas, calls for the recognition of new aggregative trends among economic operators which gravitate around retail businesses. Interpreting these...

The study of an area and its related distributional and commercial dynamics of many types of products, especially with reference to certain territorial areas, calls for the recognition of new aggregative trends among economic operators which gravitate around retail businesses. Interpreting these...

Purpose - Purpose of this contribution is to develop the notion of A2A relationships in service contexts (Gummesson, 2008; Gummesson and Polese, 2009; Vargo and Lusch, 2011) valorizing systems theories contributions. Recent service research advances highlight how much value co-creation processes are...

The growth of global services has led to increased interaction at any levels. Service interactions today have increasingly a networked character and affect every sector such as trade, finance, health, education, entertainment, transport, goods production. The modern development of the service...

Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

Purpose – The purpose of this paper is to highlight how systems thinking contributes to decision making in uncertain contexts that are characteristic of service systems. Based on the assumption that service systems face complex conditions, the paper posits that systems thinking may support the...