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Moneyball for managers : Paul Meehl's legacy
Armstrong, Jon Scott - 2012
Persistent link: https://www.econbiz.de/10009505615
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Long-range forecasting : from crystal ball to computer
Armstrong, Jon Scott - 1978
Persistent link: https://www.econbiz.de/10009511123
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Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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Illusions in regression analysis
Armstrong, Jon Scott - In: International journal of forecasting 28 (2012) 3, pp. 689-694
Persistent link: https://www.econbiz.de/10009659867
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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Forecasting by extrapolation: conclusions from 25 years of research
Armstrong, Jon Scott - 2006
Persistent link: https://www.econbiz.de/10003349627
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An application of econometric models to international marketing
Armstrong, Jon Scott - In: Journal of marketing research : JMR 7 (1970) 2, pp. 190-198
Persistent link: https://www.econbiz.de/10001858426
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Derivation of theory by means of factor analysis or Tom Swift and his electric factor analysis machine
Armstrong, Jon Scott - In: Marketing models : quantitative applications, (pp. 413-421). 1971
Persistent link: https://www.econbiz.de/10001858440
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Eclectic research and construct validation
Armstrong, Jon Scott - In: Models of buyer behavior, (pp. 3-14). 1974
Persistent link: https://www.econbiz.de/10001858443
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Forecasting with econometric methods : folklore versus fact
Armstrong, Jon Scott - In: The journal of business : B 51 (1978) 4, pp. 549-564
Persistent link: https://www.econbiz.de/10001858450