When deciding for whom to vote, voters should select the candidate they expect to best handle issues, all other things equal. A simple heuristic predicted that the candidate who is rated more favorably on a larger number of issues would win the popular vote. This was correct for nine out of ten...

Traditional groups meetings are an inefficient and ineffective method for making forecasts and decisions. We compare two structured alternatives to traditional meetings: the Delphi technique and prediction markets. Delphi is relatively simple and cheap to implement and has been adopted for...

Purpose: To respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further research. Approach: Address...

The Golden Rule of Forecasting is a general rule that applies to all forecasting problems. The Rule was developed using logic and was tested against evidence from previously published comparison studies. The evidence suggests that a single violation of the Golden Rule is likely to increase...

This article proposes a unifying theory, or Golden Rule, of forecasting. The Golden Rule of Forecasting is to be conservative. A conservative forecast is consistent with cumulative knowledge about the present and the past. To be conservative, forecasters must seek out and use all knowledge...

The Golden Rule of Forecasting counsels forecasters to be conservative when making forecasts. We tested the value of three of the four Golden Rule guidelines that apply to causal models: modify effect estimates to reflect uncerainty; use all important variables; and combine forecasts from...

We review the performance of the PollyVote, which combined forecasts from polls, prediction markets, experts’ judgment, political economy models, and index models to predict the two-party popular vote in the 2012 US presidential election. Throughout the election year the PollyVote provided...

We summarize the literature on the effectiveness of combining forecasts by assessing the conditions under which combining is most valuable. Using data on the six U.S. Presidential elections from 1992 through 2012, we then report the reduction in error obtained by averaging forecasts within and...

Problem. Do conservative econometric models that comply with the Golden Rule of Forecasting provide more accurate forecasts?Methods. To test the effects of forecast accuracy, we applied three evidence-based guidelines to 19 published regression models used for forecasting 154 elections in...

At PoliticalForecasting.com, better known as the Pollyvote, the authors combine forecasts from four sources: election polls, a panel of American political experts, the Iowa Electronic Market, and quantitative models. The day before the election, Polly predicted that the Republican ticket’s...