This article aims at identifying major problems of Bulgarian state higher education. It provides critical analysis of government education policy and evaluation of current state of higher education institutions in Republic of Bulgaria. Analysis starts from the viewpoint that each market oriented...

Stealth marketing has been witnessing growing recognition during the last decade. However, the results from its application remain a daunting task for marketers as they cannot be measured accurately given that such campaigns are very rarely disclosed. The aim of this article is to present the...

The purpose of this report is to assess the relationship between globalization and brand extension factors, and their influence over the image evolution of the sports car manufacturer Porsche with a practical example of the company business in Bulgaria. The study also intends to provide...

The purpose of this report is to assess the business operations of the General Motors Southeast Europe (GMSE) Representative Office in Bulgaria by putting them into the framework of contemporary economic circumstances (2008-2009) and consequently-provide strategic recommendations. Essentially,...

The chief objective of this study is to critically review the underlying concepts of different change management approaches and provide a framework for understanding their impacts on organizational reformation. The study also incorporates real life case from Bulgaria highlighting important...

There are multiple literature sources discussing the importance of knowledge management and the processes encompassing knowledge gathering and transfer of knowledge. The acknowledgement of the significance of intellectual capital at present leads to the establishment of new management practices,...

The predominant rationale of this study is to outline the chief prerequisites for the development of cruise tourism in Bulgaria. The paper not only reveals the significance of the chosen type of alternative tourism in Bulgaria, but it also examines the foremost development and demand factors...

In order to optimize operational efficiency and increase their profitability hotel managers put emphasis on implementing successful operational techniques. Overbooking is seen as an important Revenue Management tool in the hotels’ operation management and is one of the commonly used revenue...

The paper presents a critical literature review of the main concepts of hotel revenue management (RM) and current state of theoretical research. It emphasizes on the different directions of hotel RM research and focuses comprehensively on the elements of the hotel RM system and the stages of RM...