Lilley, Andrew; Slonim, Robert - 2013
donations. We also primed between-subjects the emphasis on the donation value to the charity (pure altruism) or the sacrifice to … the donor (impure warm-glow altruism). Consistent with the model's predictions, the experiment shows that priming pure … volunteering time to donating money when monetary donations are, ceteris paribus, more efficient for providing resources to charity …