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Consumer attention to price in social commerce : eye tracking patterns in retail clothing

Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013

Persistent link: https://www.econbiz.de/10011589095

The perils of category management : the effect of product assortment on multicategory purchase incidence

Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel - In: Journal of marketing 80 (2016) 5, pp. 34-52

Persistent link: https://www.econbiz.de/10011591173

Eye-tracking aids in understanding consumer product design evaluations

Du, Ping; MacDonald, Erin - In: The psychology of design : creating consumer appeal ; …, (pp. 301-314). 2016

Persistent link: https://www.econbiz.de/10011593206

Web advertisement effectiveness evaluation : attention and memory

Kong, Shaojun; Huang, Zhenfang; Scott, Noel; Zhang, Zi'ang - In: Journal of vacation marketing 25 (2019) 1, pp. 130-146

Persistent link: https://www.econbiz.de/10011986669

Optimization of menu-labeling formats to drive healthy dining : an eye tracking study

Kim, Eojina; Tang, Liang; Mesuel, Chase; Gupta, Manjul - In: International journal of hospitality management 70 (2018), pp. 37-48

Persistent link: https://www.econbiz.de/10011825963

Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis

Yegoryan, Narine; Guhl, Daniel; Klapper, Daniel - 2018

Traditionally, the choice-based conjoint analysis relies on the assumption of rational decision makers that use all available information. However, several studies suggest that people ignore some information when making choices. In this paper, we build upon recent developments in the choice...

Persistent link: https://www.econbiz.de/10011905195