Ruth Eikhof, Doris; Summers, Juliette; Carter, Sara - In: International Journal of Entrepreneurial Behaviour & … 19 (2013) 5, pp. 547-564
on the reality of female entrepreneurship. It analyses the representation of women entrepreneurs in a women ' s magazine …. Media representations influence, firstly, whether women perceive entrepreneurship as desirable and attainable, and thus … magazine in question portrays female entrepreneurship as focused on traditionally female activities and pursuits and as …