Customers give importance to a brand based on the place of its origin. The construct ‘Country of Origin' (COO) is defined in the marketing literature as the country where a brand or product is made (Tse and Gorn, 1993; and Elliott and Cameron, 1994). The mounting cross-border trade and rapid...

ITeS, which started with basic data entry tasks over a decade ago, is witnessing an expansion in its scope of services. It now offers services such as knowledge process outsourcing (KPO), legal process outsourcing (LPO), and games process outsourcing (GPO) and design outsourcing, among...

Empowerment in the context of women's development is a way of defining, challenging and overcoming barriers in a woman's life through which she increases her ability to shape her life and environment. It is an active, multidimensional process which should enable women to realize their full...

"Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees." The Investor Relations team is committed to continually strengthen our relationship with investors and...

India is its youth. If the youth are awesome, nothing can stop the nation from being awesome. Everyone has a right to prosper and succeed through hard work, innovation and excellence. Make India a Manufacturing Hub, Generating Employment, Eliminating the unnecessary laws and regulations, Time...

The digital economy is the new productivity platform that some experts regard as the third industrial revolution. This major opportunity of the digital economy has the power to change the lives of millions of people of India. It could be an important vehicle for change and it could provide the...

The term “talent management” refers to managing the entire employee lifecycle, from attracting and hiring to promoting and finding a successor upon retirement.clear understanding of the organization’s current and future business strategies. Identification of the key gaps between the talent...

India is a leading player in the medical tourism industry. It is increasingly emerging as the destination of choice for a wide range of medical procedures. The medical tourism market in India was estimated at $333 million in 2004. It is anticipated to grow by 25 percent annually and to become a...

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.The American Marketing Association (AMA) held the...