Firms do not merely have to be good at meeting the needs of customers; it has to be better than competitors. Just as customers need to be analysed and understood, so do competitors. Competitor identification and analysis have taken on greater importance in the planning activities of firms,...

The characterisation and justification of corporate social responsibility (CSR) actions have left unexplored the antecedents of CSR such as societal values. In this study, using Vodafone Ghana, we explore the role of societal values in business and corporate social responsibility. Societal...