Similar Search Results

Consideration of analytics of city brand modeling in the context of post-war development of Ukrainian territories

Yevdokymova, Nina; Kotenok, Dariya - In: Technology audit and production reserves 3 (2023) 4/71, pp. 32-36

Persistent link: https://www.econbiz.de/10014388999

How Cities Become Brands : Developing City Brands Purposefully and Thoughtfully

Häusler, Eric; Häusler, Jürgen - 2024

Area of influence: Design -- Area of influence: Material purchasing -- Area of influence: Materials -- Area of influence: Production before heat treatment -- Area of influence: Heat treatment -- Area of influence: Production after heat treatment -- Area of influence: Operating conditions.

Persistent link: https://www.econbiz.de/10014505153

An integrated model of city and neighborhood identities : a tale of two cities

Sadeque, Saalem; Roy, Sanjit; Swapan, Mohammad Shahidul … - In: Journal of business research : JBR 117 (2020), pp. 780-790

Persistent link: https://www.econbiz.de/10012288100

My city - my brand : the role of residents in place branding

Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...

Persistent link: https://www.econbiz.de/10012618833

Praxishandbuch City- und Stadtmarketing

Meffert, Heribert (ed.); Spinnen, Bernadette (ed.); … - Bundesvereinigung City- und Stadtmarketing Deutschland - 2018

Berufsfeld widmen wollen, ebenso wie an erfahrene haupt- oder ehrenamtlich tätige Praktiker aus dem Stadtmarketing. Vertreter der … • Perspektiven für die kooperative Stadtentwicklung • Die Stadt als Marke • Die digitale Stadt • Tourismus, Standortmarketing und … Bundesvorsitzende der Bundesvereinigung City- und Stadtmarketing Deutschland (bcsd e.V.) und Leiterin von Münster Marketing. Jürgen …

Persistent link: https://www.econbiz.de/10014020681

In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?

Saari, Susanna - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 226-238

Persistent link: https://www.econbiz.de/10014293835

Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory

Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10014375181

Branding Brazilian slums through "freeware" cultural production : the case of Rio de Janeiro

Russo, Antonio Paolo - 2012

This paper reflects on a "cultural industry model" with important potential for local development, which is the network of independent cultural producers of Brazilian slums. The landscape of favelas is unique: plagued by poverty and crime, they have come to encapsulate the worst aspects of...

Persistent link: https://www.econbiz.de/10011516065

Branding Center : der Einfluss globaler Markenkonzerne auf die Innenstädte am Beispiel von Projekten des Sony-Konzerns

Roost, Frank - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003528002

Arts entrepreneurship and economic development : can every city be "Austintatious"?

Phillips, Ronnie J. - 2011

Persistent link: https://www.econbiz.de/10009154599