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Dimensions of Consumers’ Adver...
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Indien
118,479
India
97,493
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Werbung
13,843
Theorie
12,604
Theory
12,389
Advertising
11,312
Relationship marketing
9,339
Beziehungsmarketing
9,297
Brand management
8,332
Markenführung
8,269
Werbewirkung
7,984
Advertising effects
7,758
USA
7,244
Brand image
7,072
Markenimage
7,035
China
6,907
United States
6,755
Online-Marketing
6,055
Customer satisfaction
6,051
Internet marketing
6,040
Kundenzufriedenheit
5,863
Deutschland
5,802
Online-Handel
5,726
Online retailing
5,716
Social Web
5,314
Social web
5,310
Wirtschaftswachstum
5,010
Germany
4,923
Service quality
4,851
Dienstleistungsqualität
4,794
Einzelhandel
4,789
Retail trade
4,720
Markenartikel
4,679
Economic growth
4,659
Brand
4,601
Electronic Commerce
4,008
Schätzung
3,987
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3,894
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Undetermined
52,141
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47,154
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Article
129,845
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94,691
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1,054
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64
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3
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Article in journal
87,851
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15,851
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14,088
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14,066
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14,066
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5,070
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5,070
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4,195
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3,980
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2,761
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2,188
Konferenzschrift
1,831
Case study
1,173
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1,173
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1,049
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1,024
Government document
1,024
Bibliografie enthalten
782
Bibliography included
782
Conference paper
781
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781
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680
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577
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577
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555
Dissertation u.a. Prüfungsschriften
451
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450
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388
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338
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333
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238
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228
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224
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English
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30,729
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10,062
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602
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194
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141
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138
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96
Hindi
90
Swedish
55
Portuguese
53
Danish
51
Dutch
37
Hungarian
31
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30
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21
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13
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12
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11
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10
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7
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Jha, Raghbendra
259
Gaiha, Raghav
202
Sen, Kunal
200
Duflo, Esther
189
Singh, Nirvikar
189
Ghosh, Saibal
166
Banerjee, Abhijit V.
145
Azam, Mehtabul
134
Pande, Rohini
127
Gulati, Ashok
126
Belk, Russell W.
125
Ravallion, Martin
125
Gierl, Heribert
122
Han, Heesup
120
Bhalotra, Sonia R.
117
Prakash, Nishith
117
Patnaik, Ila
113
Phau, Ian
112
Goldar, Bishwanath
110
Ghani, Ejaz
109
Mattila, Anna S.
108
Bauer, Hans H.
107
Grunert, Klaus G.
105
Kamaiah, Bandi
104
Pelsmacker, Patrick de
104
Shah, Ajay
103
Mitra, Arup
102
Khare, Arpita
99
Huber, Frank
98
Kaiser, Harry M.
98
Rangarajan, Chakravarthi
98
Mohan, Rakesh
96
Singh, Tarlok
96
Maitra, Pushkar
95
Muralidharan, Karthik
95
Rao, Vijayendra
95
Budhwar, Pawan S.
93
Paul, Justin
89
Reddy, Y. V.
89
Goyal, Ashima
88
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National Bureau of Economic Research
920
eSocialSciences
871
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
546
Indien / Registrar General
348
Indien / Registrar General and Census Commissioner
263
World Bank
261
National Council of Applied Economic Research
245
Springer Fachmedien Wiesbaden
174
Forum of Free Enterprise
172
East Asian Bureau of Economic Research (EABER)
145
International Labour Organization (ILO), United Nations
138
OECD
135
Reserve Bank of India
134
Indien / Labour Bureau
97
Export Import Bank of India
96
Institute for the Study of Labor (IZA)
86
Indian Institute of Foreign Trade
78
National Sample Survey Organisation
78
Indian Economic Association
76
Crawford School of Public Policy, Australian National University
66
Institute of Social Studies (ISS)
62
East India Company
59
Weltbank
59
EconWPA
57
World Bank Group
57
Indian Society of Agricultural Economics
55
C.E.P.R. Discussion Papers
54
Asian Development Bank
53
International Monetary Fund
52
Associated Chambers of Commerce and Industry of India
51
Indien
50
Indian Investment Centre
48
International Labour Office
48
Internationales Arbeitsamt
48
Indian Council of Social Science Research
47
World Institute for Development Economic Research (UNU/WIDER), United Nations University
46
International Energy Agency
45
Edward Elgar Publishing
44
American Marketing Association
42
IGI Global
42
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Journal of business research : JBR
2,174
Journal of retailing and consumer services
1,969
The Indian economic journal
1,273
The Indian journal of economics
1,175
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
938
NBER working paper series
916
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
886
Working Papers / eSocialSciences
871
The Asian economic review : journal of the Indian Institute of Economics
799
International journal of consumer studies
776
Working paper / National Bureau of Economic Research, Inc.
768
International journal of hospitality management
747
Economic developments in India : quarterly update : analysis, reports, policy documents
740
Psychology & marketing
732
NBER Working Paper
693
Indian journal of agricultural economics
680
Working paper
651
SpringerLink / Bücher
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
596
MPRA Paper
544
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
516
European Journal of Marketing
503
Economic affairs : quarterly journal of economics
502
Global business review
489
Journal of advertising research
487
Journal of Consumer Marketing
473
Discussion paper series / IZA
441
Management science : journal of the Institute for Operations Research and the Management Sciences
422
Asia Pacific journal of marketing and logistics
419
European journal of marketing : EJM
416
Journal of marketing research : JMR
407
International journal of Indian culture and business management
405
Policy research working paper : WPS
401
The journal of product & brand management
400
Margin : quarterly journal of the National Council of Applied Economic Research
390
Journal of marketing communications
388
Praj̄nȧn : journal of social and management sciences
382
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Source
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ECONIS (ZBW)
207,003
RePEc
6,648
Other ZBW resources
5,242
USB Cologne (EcoSocSci)
4,127
EconStor
2,196
BASE
265
OLC EcoSci
120
USB Cologne (business full texts)
42
ArchiDok
14
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Showing
1
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10
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225,657
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date (oldest first)
1
Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of Indian culture and business …
10
(
2015
)
1
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
Saved in:
2
Is
advertising
by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.
;
Musani, Smita I.
;
Wasnik, Pradnya B.
; …
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
Saved in:
3
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
4
Gender contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata
;
Dilpreet Singh
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
Saved in:
5
9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
6
Factors affecting consumer attitude towards mobile
advertising
in
India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
7
Consumer's attitude towards SMS
advertising
in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
8
Modelling consumer evaluation of brand extensions : empirical evidence from
India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
9
Does explicit comparative
advertising
affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
Saved in:
10
Mobile advertisement and consumer behaviour in
India
Malhotra, Gunjan
;
Malhotra, Amit
- In:
International journal of economics and business research
8
(
2014
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10011316783
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