One example of misplaced marketing is the role of mass media in programs in the marketing of public health initiatives …

to these challenges is often quite different. This case study examines how a health insurance company used common market …

Consumer interest concerning the health aspects of food products has grown in recent years. Consequently, media … attention to scientific studies about the beneficial or detrimental effect on consumers′ health has resulted in substantial … changes to the consumption of certain products. A recent CBS 60 Minutes program, The French Paradox , highlighted the health …

. Marketing segmentation techniques applied to self-reported food consumption can offer benefits to both health policy and … inform health policymakers by explaining reported calorie intake patterns more thoroughly than demographics alone, aiding …

Purpose – This study aims to explore how certain consumer characteristics (dieting status, health motives and food … values) together with products carrying ambivalent health and taste cues (light foods, convenience foods, “functional candies …”) shape whether and why health and taste attributes are perceived as inclusive (“healthy is tasty” and “unhealthy is untasty …

of human health in project work.  …

distribution of four health variables, infant and child mortality, child stunting and underweight, that took place in various … health inequality, as well as the overall reduction in infant and child mortality, in child stunting and underweight … of health attainments and shortfalls for several countries in Southeast Asia and for four health indicators: infant …

delivering good services to vulnerable adults. Originality/value – Service user involvement in health and social care is now …

of risk in health and social care and the recent changes in society resulting from COVID-19. Findings Inherent tensions … are apparent in the evidence in health and social care between attitudes propounding safety first and those arguing for …