that produces the unhealthy food charges a higher price and obtains a larger share of the market unless the emotional/health …In this paper, we carry out a theoretical analysis of the strategic choice made by firms regarding the type of food … they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health …

categories. Second, there is little evidence of a long-term impact on food purchases — when households become ineligible, the …