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Healthy food purchasing behavior for children

Soares Júnior, Atílio Peixoto; Zucoloto, Cátia … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 103-124

Persistent link: https://www.econbiz.de/10012129561

Consumer Perceptions of Heart-Health Claims for Cooking Oils and Vegetable Oil Spreads

Murphy, Dennis; Ippolito, Pauline M.; Pappalardo, Janis - 2007

This working paper presents the findings of copy test research on consumer perceptions of heart-health claims in print … regulations currently ban potentially useful heart-health claims in labeling for many such products, and this restriction also … appears to have discouraged similar claims in advertising. One deception-based motivation for the ban would be that the heart-health …

Persistent link: https://www.econbiz.de/10014051391

Boosting engagement with healthy food on social media

Pancer, Ethan; Philp, Matthew; Noseworthy, Theodore J. - In: European journal of marketing 56 (2022) 11, pp. 3007-3031

Persistent link: https://www.econbiz.de/10013457407

Consumer response to positive nutrients on the facts up front (FUF) label : a comparison between healthy and unhealthy foods and the role of nutrition motivation

Dang, Anh; Nichols, Bridget Satinover - In: Journal of marketing theory and practice : JMTP 31 (2023) 2, pp. 223-242

Persistent link: https://www.econbiz.de/10014299399

Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food

Liu, Yunxin - In: Journal of business research : JBR 168 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014434846

Consumers' buying intention towards healthy foods during the COVID-19 pandemic in an emerging economy

Syed Shah Alam; Wang, Cheng-Kun; Lin, Chieh-Yu; … - In: Cogent business & management 9 (2022) 1, pp. 1-24

food safety concern, health consciousness, nutritional content, attitude, and premium price, significantly affect buying … intention. Food safety trust significantly moderates the relationship between buying intention and food safety concern, health … of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an …

Persistent link: https://www.econbiz.de/10014442300