Showing 121 - 130 of 434
Firms often utilize salesperson intelligence in marketing strategies to improve sales performance. However, this approach is problematic if the information is based on inaccurate perceptions. In light of this, the authors introduce a theoretical model to study the antecedents and profit impact...
Persistent link: https://www.econbiz.de/10014138827
Sales leaders often use threats of punishment to manage poor performers (i.e., laggards), but little research has examined the effect of these threats. The current research addresses this gap by investigating an intervention termed the “bench program” with a field-based quasi experiment and...
Persistent link: https://www.econbiz.de/10014032846
Drawing from the social information processing approach, the authors develop a contingency framework that captures organizational identification (OI) diffusion through two key interpersonal influencers, supervisors and expert peers. In two multi-level studies in two countries, results...
Persistent link: https://www.econbiz.de/10014041163
We investigate the linear and interactive influences of leader-empowering behaviors, team experience, and the degree of virtuality on team planning processes and performance among virtual sales teams. Collecting data across three separate time periods with 218 pharmaceutical sales teams, our...
Persistent link: https://www.econbiz.de/10014112622
Despite the fact that several researchers have suggested that goal acceptance moderates the relationship between group cohesiveness and group productivity, only 1 study (C. N. Greene, 1989) has directly tested this proposition, and virtually no study has examined whether leaders who foster group...
Persistent link: https://www.econbiz.de/10014045436
The purpose of this article is to explain why salespeople adopt information technology. The results from a cross-sectional study of 229 salespeople indicate that putting sales technology to use strongly depends on salespeople’s perceptions about the technology enhancing their performance,...
Persistent link: https://www.econbiz.de/10014045438
There has been little research on how market disruptions affect customer–brand relationships and how brand loyalty may be sustained when disruptions occur. Drawing from social identity theory and the brand loyalty literature, the authors propose a conceptual framework to examine these...
Persistent link: https://www.econbiz.de/10014045439
Research examining technology and the sales force has a long, developed history that spans several decades. From initial research reviewing sales force laptop usage to more recent studies investigating the effects of advanced customer relationship management applications, much insight has been...
Persistent link: https://www.econbiz.de/10014045458
The authors examined the influence of the introduction of a new suite of technology tools on the performance of 592 salespersons. They hypothesized that the salespersons’ work experience would have a negative effect on their technology self-efficacy, which in turn would relate positively to...
Persistent link: https://www.econbiz.de/10014045459
This longitudinal research examines the impact of individual differences, organizational factors, and contextual influences on intention to adopt and adoption of sales force automation (SFA) technology, and the corresponding effect of adoption on sales performance. Data were collected prior to...
Persistent link: https://www.econbiz.de/10014045460