Similar Search Results

Kattuman, Paul; Lewis, Michael G. - 2007

In the context of increasing returns markets, the conventional argument is that a slender market share advantage may entrain a firm on a trajectory bound for monopoly in the long run. We revisit this with the linear urn model representation of history dependence, and a probabilistic...

Persistent link: https://www.econbiz.de/10014048496

An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments

Hruschka, Harald - In: Schmalenbach business review : sbr 53 (2001) 1, pp. 27-40

Persistent link: https://www.econbiz.de/10001539150

Two Types of Theoretical Contributions in Consumer Research : Construct-to-Construct versus Phenomenon-to-Construct Mapping

Lynch, John G.; van Osselaer, Stijn M. J. - 2022

marketing scholars have defined “theory” too narrowly as construct-to-construct links, we have prized work that influences small …

Persistent link: https://www.econbiz.de/10014256265

Mapping Consumer Power : An Integrative Framework for Marketing and Consumer Research

Denegri-Knott, Janice; Zwick, Detlev; Schroeder, Jonathan E. - 2006

To help shape a more cohesive research program in marketing and consumer research, this paper presents a systematic … research, 2) connects consumer and marketing research to high-level theorizations of power, and 3) outlines specific avenues …

Persistent link: https://www.econbiz.de/10014026950