The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in four major categories: Marketers/ Advertisers, Media, Agencies, and Salary Surveys.

The Surveys of Consumers has been conducted by the Survey Research Center at the University of Michigan since 1946. Each month, 500 individuals are randomly selected from the contiguous United States (48 states plus the District of Columbia) to participate in the Surveys of Consumers. The...

The marketplace, along with its price system, is the single most important institution in a western-style free enterprise economy. The ability of prices to adjust to changes in supply and demand conditions enables the market to function efficiently and lies behind the magical invisible hand...

The price system, the adjustment of prices to changes in market conditions, is the primary mechanism by which markets function and by which the three most basic questions get answered: what to produce, how much to produce and for whom to produce. To the behaviour of price and price system,...

This article, a contribution to the ‘proto-industrialisation’ debate, examines the relative advantages of urban and rural locations for cloth manufacturing in later-medieval England and the Low Countries. From the 11th to the mid-14th century, when the English cloth trade began its seemingly...

The Italian cultural industry is now marching on an innovative supply chain, whose main pattern consists in a new utility perception and consumption behaviours on the demand side and a strong vocation to invest in communication and public relations on the supply side. The content of this paper...

The field of behavioral economics is one of the fastest-growing fields in economics in recent years. Not long ago this was a small field, but over the last decade or so, the field gained more recognition, and today it seems clear that psychological motivations and biases affect economic behavior...

The paper presents partial results from an Italian study on consumer perception and knowledge of organic food and related behaviour. Uses the means-end chain model to link attributes of products to the needs of consumers. In order to provide insights into consumer motivation in purchasing...

Este artículo presenta los resultados de una investigación cualitativa que pretendecomprender cómo es el comportamiento del consumidor adolescente y su relación con lamoda en el ambiente de los centros comerciales. Específicamente, se describe el uso delvestuario por parte del adolescente...

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, <i>The History of Marketing Science</i> is a timely review of the...