Busagara, Theresia; Mori, Neema; Mossberg, Lena; Jani, Dev - In: The Bottom Line 33 (2020) 2, pp. 133-147
Purpose: The purpose of this paper is to establish the link between customer information sharing and new service development. Design/methodology/approach: Through a survey of tourism firms, 295 questionnaires were collected in three large tourism locations in Tanzania. Thereafter, the...