Despite multiple calls for the integration of time into behavioral intent measurement, surprisingly little academic research examines timed intent measures directly. In two empirical studies, the authors estimate individual-level cumulative adoption likelihood curves - curves calibrated on...

To operate effectively in global markets, marketing managers need to understand that consumer response to globalization may be more complex than is commonly assumed. We examine a proposed conceptual framework to describe consumers' responses to globalization through a cross-national survey on...

While the interest in smart shopping carts is growing, both retailers and consumer groups have concerns about how real-time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments, which robustly...

Does the context in which people first experience a foreign or unfamiliar food shape long-term preferences for that food? While there is abundant research demonstrating the immediate effects of environmental cues on food consumption, research investigating the potential long-term effects of...

Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...

Because we eat much of our food from plates, bowls, and spoons, it is important to know how and why the size of these bowls and spoons might influence food intake. Building on the Ebbinghaus-Titchener size-contrast illusion, we suggest that large bowls and spoons bias how much we intend to serve...

Objective: To determine whether people pour different amounts into short, wide glasses than into tall, slender ones. Design: College students practised pouring alcohol into a standard glass before pouring into larger glasses; bartenders poured alcohol for four mixed drinks either with no...