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The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
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Innovation involves implementing new or significantly improved goods and services, production processes, marketing, or … organizational methods for adding value. The measurement of innovation provides a mechanism for benchmarking national performance …, and for examining innovation and its relation to economic growth. Further, examining determinants and bottlenecks to …
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that will require more innovation for firms to remain competitive across the global market. The PIDS Survey on Innovation …% of Philippines establishments were innovation-active. Strikingly, the BPO sector spends the most for innovation … activities despite it being the least innovation-active among the various sectors at a rate of just 30%. Intellectual property …
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