Purpose: In this study, the authors examined demand-side credit in rural China with the aims of understanding attribute preferences and the willingness of farmers to pay for credit. Design/methodology/approach: The authors implemented an in-the-field discrete choice experiment (DCE) using a...

In the modern era, China’s rural credit landscape is transforming at a dizzying rate, but, in terms of financial development, these changes represent a second attempt in the past 100 years to reform China’s credit institutions and provide credit access to farmers. The first period was during...