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One of the challenges in innovation management is managing uncertainty. Most industries repeatedly face disruptions coming from emerging technologies, political and legislative regulation, alternative business models, as well as from socio-cultural shifts. Continuous scanning and monitoring of a...
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Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to increase the revenue from new products. Although many companies have launched programs to enable such integration, the understanding of the mechanisms behind successful programs...
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