Jean, Ruey-Jer "Bryan"; Deng, Ziliang; Kim, Daekwan; … - In: International Marketing Review 33 (2016) 3, pp. 483-512
Purpose – Endogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers to issues of endogeneity, to provide a comprehensive overview of the sources of endogeneity, and to discuss the statistical...