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The performance of entrepreneurial ventures : examining the role of marketing practices

Jayawarna, Dilani; Jones, Oswald; Lim, Wing; Phua, Sabrina - In: Journal of small business and enterprise development 21 (2014) 4, pp. 565-587

Persistent link: https://www.econbiz.de/10010467467

The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry

Kumar, Nishant; Yaklef, Ali - In: Entrepreneurship in international marketing, (pp. 45-72). 2015

Persistent link: https://www.econbiz.de/10010493039

Marketing amid the uncertainty of the social sector : do social entrepreneurs follow best marketing practices?

Newbert, Scott L. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 73-90

Persistent link: https://www.econbiz.de/10009565288

Antecedents and consequences of expanded marketing mix encounters across diverse entrepreneurial profiles

Andotra, Neetu; Pooja - In: IIMB management review 20 (2008) 2, pp. 188-197

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The art of entrepreneurial market creation

Lehman, Kim; Fillis, Ian Ronald; Miles, Morgan P. - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 163-182

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Do entrepreneurial companies make good corporate citizens? : exploring the relationships between entrepreneurial orientation, market orientation, and corporate citizenship

Sung, Chang Soo; Choi, David Y.; Kim, Daeeop; Lee, Woo Jin - In: Journal of enterprising culture 22 (2014) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10010388753

Advancing entrepreneurial marketing : evidence from born global firms

Sullivan Mort, Gillian; Weerawardena, Jay; Liesch, … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 542-561

Persistent link: https://www.econbiz.de/10009535662

Just Entrepreneurial Enough : The Moderating Effect of Entrepreneurship on the Relationship between Market Orientation and Performance

Bhuian, Shahid N - 2009

The resource-based view of the firm is used to examine entrepreneurship as an organizational capability that has a … indicate that the synergistic effect of market orientation and entrepreneurship on performance is indeed greatest at moderate … levels of entrepreneurship.The findings suggest that the vigorous pursuit of entrepreneurial activities without regard for …

Persistent link: https://www.econbiz.de/10013154381

EU vs local market orientation : Western Balkan Entrepreneur's challenge

Qorraj, Gazmend; Jusufi, Gezim - In: Entrepreneurial business and economics review : EBER 7 (2019) 4, pp. 21-32

Objective: The main objective of the article is to analyse the relationship between entrepreneurs’ profiles and their market orientation, i.e. to compare two groups of entrepreneurs – opportunity entrepreneurs and necessity entrepreneurs – to identify which group is international-export...

Persistent link: https://www.econbiz.de/10012515833

Moderating role of entrepreneurial marketing in enhancing society through social entrepreneurship : an Indian perspective

Kishor, Jugal - In: International journal of business and globalisation : IJBG 28 (2021) 4, pp. 450-467

Persistent link: https://www.econbiz.de/10012612722