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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business research : JBR 113 (2020), pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria : a literature analysis
Nwankwo, Cosmas Anayochukwu; Kanyangale, Macdonald - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 3, pp. 321-341
Persistent link: https://www.econbiz.de/10012251165
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A tale of three strategic orientations : a moderated-mediation framework of the impact of entrepreneurial orientation, market orientation, and learning orientation on firm performa...
Dutta, Dev K.; Gupta, Vishal K.; Chen, Xiujian - In: Journal of enterprising culture 24 (2016) 3, pp. 313-348
Persistent link: https://www.econbiz.de/10011628990
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Firm's strategic orientation, market context, and performance : literature review and opportunities for international strategy research
Pehrsson, Anders - In: European business review : EBR ; the official journal … 28 (2016) 4, pp. 378-404
Persistent link: https://www.econbiz.de/10011588438
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Entrepreneurial orientation-hotel performance : has market orientation anything to say?
Vega Vázquez, Manuela; Cossío-Silva, Francisco-José; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5089-5094
Persistent link: https://www.econbiz.de/10011589156
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The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy; Evangelista, Felicitas - In: Journal of global marketing 29 (2016) 1/5, pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
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Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 127-145
Persistent link: https://www.econbiz.de/10011598741