Schlippenbach, Vanessa von; Teichmann, Isabel - In: Vierteljahrshefte zur Wirtschaftsforschung / Quarterly … 78 (2009) 3, pp. 175-187
Consumer goods undergo a series of transformations and transactions before they reach the consumer. Their quality is, therefore, determined by the qualities obtained at each single step of the value chain. Consequently, quality assurance along the whole value chain is of utmost importance for...