Recent marketing and psychological studies have shown that more choice does not always benefit consumers. This excessive-choice effect (ECE) is examined empirically using food items in four experiments. The first experiment investigates whether people would voluntarily reduce their choice-set...

Employers of agricultural undergraduates are presented with hypothetical job candidates with different attributes and salaries, and are asked which candidate, if any, they would hire. The employer choices are then used to estimate the additional salary they will pay for undergraduates with...