Market transparency refers to the level of current trade information revealed to participants by market makers. This paper analyzes the effect of market transparency on the outcomes of posted-offer style Business-to-Business e-commerce markets. First, increasing market transparency improves the...

In this thesis, we investigate the effects of Information Technology (IT) and the Internet on business environments from three perspectives: the catalyst function of IT and the Internet in developing new business models, the enabler role of these technologies for emerging digital marketplaces,...

Loyalty is a big part of today's business because retaining a customer is cheaper than attracting a new one. This relationship also holds true in e-commerce. There are many programs on the Internet to enhance loyalty in the electronic environment, most of which can be summarized as frequent...