Milanova, Nora; Saprikis, Vaggelis - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 66-83
Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one...