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'It's in His Eyes' : The Negot...
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Gierl, Heribert
62
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61
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38
Michelberger, Pál
34
Dens, Nathalie
33
Septianto, Felix
33
Bauer, Hans H.
32
Eisend, Martin
32
Sethi, Suresh
32
Tucker, Catherine
31
Diehl, Sandra
30
Wilbur, Kenneth C.
30
Taylor, Charles Raymond
29
Reijmersdal, Eva A. van
27
Yoon, Hye Jin
26
Pauwels, Koen
25
Peitz, Martin
25
Rosengren, Sara
25
Galasso, Vincenzo
24
Hudders, Liselot
24
Kaiser, Harry M.
24
Kaiser, Ulrich
24
Nannicini, Tommaso
24
Bellman, Steven
23
Parguel, Béatrice
23
Spais, George S.
23
Stafford, Marla Royne
23
Terlutter, Ralf
23
Franses, Philip Hans
22
Liaukonyte, Jura
22
Yoon, Sukki
22
Anderson, Simon P.
21
Chang, Chingching
21
Dahlén, Micael
21
Friedman, Hershey H.
21
Camilleri, Mark Anthony
20
Huber, Frank
20
Matthes, Jörg
20
Mueller, Barbara
20
Chan, Kara
19
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Université Paris-Dauphine (Paris IX)
63
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
45
Keleti Károly Gazdasági Kar, Óbudai Egyetem
35
National Bureau of Economic Research
35
Springer Fachmedien Wiesbaden
23
C.E.P.R. Discussion Papers
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
15
EconWPA
12
National Bureau of Economic Research (NBER)
11
Université Paris-Dauphine
11
NET Institute
9
Økonomisk institutt, Universitetet i Oslo
9
Arbeitsgemeinschaft Media-Analyse
7
Instituto Valenciano de Investigaciones Económicas (IVIE)
7
Media-Micro-Census GmbH <Frankfurt, Main>
7
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
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Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
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Deutsche Werbewissenschaftliche Gesellschaft
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Centre for Industrial Economics (CIE), Økonomisk Institut
4
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4
Dipartimento di Economia, Università Ca' Foscari Venezia
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IP Deutschland GmbH <Köln>
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Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne)
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Department of Economics, University of Crete
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Journal of advertising research
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282
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101
European journal of marketing : EJM
82
Journal of current issues and research in advertising : JCIRA
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International journal of internet marketing and advertising : IJIMA
76
Journal of marketing research : JMR
74
Health marketing quarterly
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising
64
Economics Papers from University Paris Dauphine
63
SpringerLink / Bücher
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Marketing : ZFP ; journal of research and management
54
Asia Pacific journal of marketing and logistics
51
The journal of product & brand management
51
Young consumers : insight and ideas for responsible marketers
51
Journal of marketing
47
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
45
MPRA Paper
44
International journal of sports marketing & sponsorship
43
Journal of international consumer marketing
43
Marketing intelligence & planning
42
The journal of brand management : an international journal
39
Journal of the Academy of Marketing Science
38
European journal of marketing
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ECONIS (ZBW)
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EconStor
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194
BASE
114
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31
Kinder im Netz der Werbewirtschaft : Kinderzeitschriften als Einstieg zu interaktiver Werbung
Becker, Cornelia
-
2002
Persistent link: https://www.econbiz.de/10001757311
Saved in:
32
Qualität touristischer Anzeigenwerbung zur Ansprache der Zielgruppe "Junge Familien"
Linne, Martin
-
2003
Persistent link: https://www.econbiz.de/10001763410
Saved in:
33
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
34
Dominant cultural values: content analysis of the US and Indian print advertisements
Khairullah, Durriya H. Z.
;
Khairullah, Zahid Y.
- In:
Strategic global marketing : issues and trends
,
(pp. 47-70)
.
2002
Persistent link: https://www.econbiz.de/10001777081
Saved in:
35
Millionengrab Werbung : die Sünden der Werber und die Fehler ihrer Auftraggeber
Werler, Herbert
-
1993
Persistent link: https://www.econbiz.de/10000339984
Saved in:
36
Differentielle Anzeigenwirkung bei einzelnen sozialen Schichten
Rohe, Hans-Dieter
-
1970
Persistent link: https://www.econbiz.de/10000154991
Saved in:
37
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10000356956
Saved in:
38
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
39
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
40
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
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