Kim, Eunjin; Lee, Byungtae; Kim, Jae‐Cheol - In: Online Information Review 33 (2009) 4, pp. 785-804
Purpose – The purpose of this paper was to identify whether the two‐sided nature of markets in both online and offline channels affects the versioning strategies of multi‐channel publishers in the presence of channel substitutability. Design/methodology/approach – Using analytical...