This study explores whether the average technological advancement of a firm's new product development (NPD) initiatives has an impact on the firm's NPD launch rate. A key premise is that success in developing product portfolios that are advanced beyond current market offerings is a function of...

Theory suggests that firms may derive the greatest benefits from an entrepreneurial orientation (EO) when they concurrently exhibit a high degree of strategic reactiveness. This paper explores the relationship between strategic reactiveness and EO as well as the moderating effect of...