. Research limitations/implications – More cross‐sectional data for China are needed in order to better analyze the impact of …

Purpose – This study aims to investigate the relationship between successful brand advertising campaigns in China and … advertising in China. No significant relationship is found between brand success and competition or agency/client relationship … regions in China. Originality/value – In addition to providing researchers with further understanding of brand advertising in …

country as well as a comparatively developed Chinese city (Tianjin); reveal the disparities between China and Tianjin, as well … research is based on two surveys conducted in China and Tianjin, respectively, under the support from government authorities …. Comparative analyses were conducted to ascertain the differences between logistics firms in China and developed countries, as well …

Purpose – This study is designed to describe the marketing practices of private entrepreneurs in mainland China. Design …/methodology/approach – Personal interviews were conducted with 200 private entrepreneurs in China. A structured survey instrument was used and data … industrial client base among private companies in China; their marketing practices suggest that they prefer tight control over …

; to provide an in‐depth understanding of the Chinese advertising regulation system; and to use China as a case study to …

organization in Western Europe and China. The results of the minicases were validated externally by using factor and discriminant … management theorists, the findings suggest that increasing financial service‐related performance outcomes in China is affected to …

Purpose – The purpose of this paper is to critically investigate the competitive situation in China's retail sector …’ development strategies are made. Design/methodology/approach – The landscape of China's retail sector is given first in the paper … retail development and expansion. Findings – Synthesis of recent studies on China's retail market and results generated from …

Purpose – As the market of Greater China is becoming increasingly important for multinationals, the purpose of this … Greater China shared similar personal values, but differences were found in their shopping orientation. Significant … regulations that restrict the distribution of questionnaires in public streets in mainland China, whereas the Taipei and Hong Kong …