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The Coles Group of Australia has allowed its competitive advantage to slip away to rival Woolworth by failing to differentiate its core strategies and by failing to articulate well the strategies that could have been differentiated. In a bid to gain competitive advantage, this report suggests...
Persistent link: https://www.econbiz.de/10014223205
Research suggests that communication, in one form or another, is a major contributory factor in the success of high performing organisations. In this paper, two methods of communication across firms are identified while arguing that high performing organisations are boundary-less, have porous...
Persistent link: https://www.econbiz.de/10014028188